DACH trade show support
Our German team calls your market before the show, pitches your product, and books the interested ones into appointments at your stand. Built for North American manufacturers exhibiting at AMB, EuroBLECH, Hannover Messe, automatica and SCHWEISSEN & SCHNEIDEN.
In market
Since 2001
B2B growth marketing for industrial companies in German-speaking markets, run from Austria
Lead time
8 weeks
Before show day, because German buyers plan their show calendar early
Language
German
Every call, every follow-up and every document, by our own German staff
A German visitor walks up to your stand having already read your spec sheet. They ask a precise engineering question, and they expect a precise answer, in German, right there.
That moment decides whether the trip paid off. “Let me connect you with our engineer back home” ends the conversation. Answering in English to someone who would rather talk in German costs you most of it too. German shows also run on appointments made weeks in advance, far more than American shows do, so a stand with an empty calendar on Monday morning tends to stay quiet all week.
You paid for the space, the stand build, the freight across the Atlantic, the flights and a week of your team's time. The machine is there. The buyers who should be looking at it are the ones who never heard you were coming.
We have been selling into German-speaking industry since 2001.
Inmotion Europe has run B2B growth marketing for industrial companies out of Austria for 25 years, with German, Austrian and Swiss industry at the core of it, and two of those manufacturers we took into Europe from zero. Since 2015 Inmotion USA has run pre-show and post-show campaigns for European manufacturers exhibiting in the States. German halls, German buyers, and a quarter century of standing in them.
See how we did it in the other direction arrow_forwardOur German team calls buyers and specifiers in your category, pitches your product, and books the interested ones into stand appointments. Everyone who asks for details gives us email consent, so the list keeps working after the show.
Your team works the stand with a German sell-sheet and a technical cheat-sheet, and every conversation lands in the lead log through your QR page.
A German phone and email sequence that starts within hours. We call your stand leads and your no-shows, and book them into online meetings with your team.
Buyers and specifiers in your category across Germany, Austria and Switzerland, researched from trade association rosters, exhibitor records and competitor distribution, then enriched with direct dials, email and LinkedIn. You see it and approve it before anyone dials.
Our own German staff work the list by phone, pitch your product against what that plant actually runs, and book the interested ones into stand appointments. Everyone who asks for material gives us consent to email it, which is what makes the written follow-up lawful and the list worth keeping.
A 'Besuchen Sie uns auf der Messe' page with your logo, hall and stand number, and dates. The booking calendar and lead form are built in, and your QR code, emails and posts all point to it. Built from a template, so it's fast.
German LinkedIn and email graphics with your logo, a product shot, and your hall and stand number. Your team posts them as they are or builds on them.
How to position your machine for a German buyer: the specification points they check first, the standards they expect you to name, and where your North American pitch needs rewriting. Built on your product and your category.
A designed German sell-sheet built from your pitch angle, ready for your stand team to hand over and your follow-up to attach. Print-ready PDF plus a digital version.
A one-page brief your team works from all day: the questions German visitors open with, the phrases that answer them, how to field a conformity question, and when to hand the conversation to us.
Sequenced German email and live phone follow-up that starts within hours of the show. We work every stand lead and book the warm ones into online meetings with your team. A German buyer who liked your machine will take a call in the week after the show, and that call is where the project gets real.
Every company we called, who we spoke to, what they said, and written email consent from the ones who asked for details. A German list built this way answers, because every name on it asked to be there. It stays yours after the show and into the next one.
Contacts reached, appointments held at the stand, replies, meetings booked, and what to do next. The number that shows what the show actually returned.
A German-language webinar 4 to 6 weeks after the show, aimed at the people who took your call and asked for details but never made it to the stand. You present the technical content, we handle the topic, the invitations to your consented list, the registration page, the moderation and the follow-up. The audience already took your call and already has your material, so you are presenting to people who asked rather than to a cold list.
We build and you approve the German calling list, we write the pitch and the call guide with you, warm your sending domain, and produce your show kit: landing page, stand one-pager, staff cheat-sheet, promo templates and German pitch angle.
Our German staff work the list by phone, pitch your product, and book stand appointments into your calendar. Material goes out by email to everyone who asks for it. Your promo posts go live alongside it.
Your team works the floor with the German sell-sheet and the cheat-sheet, and every conversation is captured through your QR page and lead log.
Stand leads enter a fast German email and phone sequence. We book the warm ones into online meetings, then report what the show actually returned.
This is the part that gets skipped when your team lands back home with jet lag and a full inbox. We run it for you, on schedule, from the day the doors close.
First email in German, referencing the actual conversation at your stand, sent from your warmed domain.
Our German-speaking caller books the online meeting. Voicemail and a logged note if there's no pickup.
A specific document, your German stand one-pager or a spec sheet, plus a scheduling link.
Second call. Most meetings get booked here, once the lead has seen two touches.
A third email, a different angle for anyone who hasn't answered the calls.
Last value email, a different angle for the leads who've gone quiet.
The closing call. A clear yes or no, so your pipeline isn't full of maybes.
When a lead says yes, we book the online meeting straight into your team's calendar and hand it over with the stand notes and the call notes attached in English, so your rep walks in warm. Anyone still interested but not ready goes into the pool the post-show webinar is built for. You get a per-lead status tracker and a meetings-booked count at the end.
Working a thousand contacts by phone takes weeks, not days, and a production decision-maker is rarely at the desk on the first try. We also register a separate sending domain for your material and warm it for 2 to 3 weeks, because sending from your main company domain burns the reputation you need for everything else. Both clocks run at once, and they set the floor. German buyers block their show week early, so a call that comes 5 days before the doors open is asking for a slot somebody else already took.
Inmotion Europe has run B2B growth marketing for industrial companies since 2001, German-speaking markets first, including the European launch of two industrial technology manufacturers from zero. That meant standing in German halls answering German technical questions for days at a time. The pitch angle and the stand-staff cheat-sheet come straight out of that.
Since 2015 Inmotion USA has run pre-show and post-show campaigns for European manufacturers exhibiting at US shows: a researched target list, appointments booked before the doors open, and a follow-up sequence that starts the day the show ends. The mechanics are the same here. The language, the list and the show calendar are German.
What sits behind the service
Since 2001
B2B growth marketing for industrial companies, German-speaking markets first
2 launches
European go-to-market built from zero for two industrial technology manufacturers
5 shows
The German industrial calendar we plan around: AMB, EuroBLECH, Hannover Messe, automatica, SCHWEISSEN & SCHNEIDEN
No handoffs
The people who plan your campaign are the people who make the follow-up calls
We take on a limited number of shows per season, because the same people who plan the campaign make the follow-up calls. If your show date is fixed, get in early.
See how we did it in the other direction arrow_forwardA trade show costs far more than the stand fee. The ifo Institute's 2018 study for AUMA, the German trade fair association, splits exhibitor spending across stand rent, stand build, staff, travel and everything else. Stand build and stand rent together take just over half of it, and all of it is spent before a single lead gets followed up.
typical campaign with one calling block, on top of that budget
Source: ifo Institute for AUMA, 2018, average across all event types, as published in the AUMA Messelexikon.
Skip the campaign and the stand, the flights and the freight still happen anyway. So does the quiet Monday morning. The calls are the part that turns that spend into a calendar.
EUR 9,900
Campaign / show
8 wks
lead time · build and calling
100
stand leads · phone follow-up
The German target list, the pitch and the call guide, show landing page, stand one-pager, stand-staff cheat-sheet, appointment scheduling into your team's calendar, the post-show follow-up engine, and a results report that names every company we spoke to.
EUR 4,900
Per 1,000 contacts called
The calling block itself, in German, by our own staff. Every contact is called, pitched and logged, and the interested ones are booked into your stand calendar. Scale in blocks.
+EUR 4,900
Post-show webinar campaign
A German-language webinar 4 to 6 weeks after the show, for the people who took your call but never made it to the stand. You present, we handle topic, invitations, registration page, moderation and follow-up. Add-on only.
A typical show runs EUR 14,800 with one calling block, against a stand that already cost you five figures before anyone flew. What you keep afterwards is the part worth having: every company we called, what they said, and written consent to email the ones who asked for details. That list takes a German phone campaign to build and it is still yours at the next show.
Yes, and it matters more in Germany than it does at a US show. German buyers block their show week well in advance, so the call asks for a specific slot at your stand and we book every yes straight into your calendar. Whatever the calendar doesn't catch, the post-show sequence picks up.
At least 8 weeks, and 10 is better. The calling block itself takes 4 weeks of dialing, the list and the pitch come before that, and your buyers block their show week early. If you are inside 4 weeks we will tell you straight whether it is still worth running.
Any major German industrial show. AMB in Stuttgart and EuroBLECH in Hannover run in even years, Hannover Messe every April, automatica in Munich in odd years, and SCHWEISSEN & SCHNEIDEN in Essen every four years, next in 2029. Which one fits depends on your category and on how far out you are booking.
A German visitor who likes your machine asks about conformity before they ask about price. Your cheat-sheet gives your team the honest answer for your situation, in German, whether the CE mark is in place, in progress, or still open. We flag what your category requires during the build phase. For machinery that means Directive 2006/42/EC today, and the Machinery Regulation (EU) 2023/1230 from 20 January 2027. We don't perform conformity assessment ourselves, and we'll point you at a notified body if you need one.
We do, in German, by people who grew up with the language, from a dedicated domain we register and warm for your show. Your main company domain stays clean, and nothing your prospects read sounds translated.
A specialist will map your calling campaign and your follow-up plan on a short call.
Everything runs in German. Invitations, stand follow-up and phone calls, written and spoken by native speakers.
Stand appointments booked before you fly. German buyers plan their show week weeks out. We ask your list for a slot and book every yes into your calendar.
Follow-up starts within 48 hours. While your competitors are still crating up, we're calling your warm leads.
EUR 9,900 per show. EUR 9,900 campaign plus EUR 4,900 per 1,000 contacts called. The post-show webinar campaign is priced on top.
Shows: AMB, EuroBLECH, Hannover Messe, automatica, SCHWEISSEN & SCHNEIDEN. Any major German industrial show. We have been building European markets for industrial manufacturers since 2001.
No obligation. We'll tell you straight if it's not a fit.
Thanks, we've got it.
A specialist will be in touch within 1 business day.
Prefer to talk now? → +43 664 2600 910 · office@inmotion.global