DACH market desk
You've got a product German-speaking industry wants and nobody in Europe to sell it. We become your German-speaking sales desk, opening the conversations by phone, following up in writing, and booking the first meetings.
Worked monthly
200 to 300
DACH contacts we research and work every month across Germany, Austria and Switzerland.
Go-live
Week 5
Your German-language outreach goes live, right after the 4-week setup sprint.
Every word
German
Every call and every email, by people who grew up with the language. The phone opens, the email follows once they say yes.
You built a product that sells across North America. European inquiries arrive now and then, maybe from a show, maybe an inbound form. You answer in English, the thread goes quiet, and nobody ever tells you why.
The clock is on your side here, which makes the miss sting more. Stuttgart is 6 hours ahead of New York, so a 7 am call from Chicago lands mid-afternoon in a German machine shop. There's a live window every single morning. You just have nobody sitting in it. By 10 am, when your sales team is at full speed, the German working day is packing up and your reply waits until tomorrow.
You have no European team and no brand a German buyer recognizes. Hiring a German sales person is a six-figure bet you can't place until the pipeline exists, and that pipeline won't build itself. That's the trap.
We have been selling into German-speaking industry since 2001.
Inmotion Europe has run B2B growth marketing for industrial companies out of Austria for 25 years, with German, Austrian and Swiss industry at the core of it. In 2015 we opened Inmotion USA with a partner in Jacksonville, placing European manufacturers into American sales channels. So when we open a conversation with a German buyer on your behalf, we are working our home market.
See how we did it in the other direction arrow_forwardYour outsourced DACH sales desk, booking first meetings on retainer.
A market desk is the function most North American manufacturers skip when they go to Europe. Somebody who finds the right accounts across Germany, Austria and Switzerland, opens the conversations in German, and books the meetings so you can close them. Big exporters run whole teams of them. In Europe you have nobody.
We become that desk for you, running on an engine tuned to your product, your voice, and the German-speaking buyer you want. Every email and message goes out in German, so the output reads like it came from inside your company. As far as the prospect can tell, it did.
We cover the full DACH market for your category, researching and scoring the people inside every account worth pursuing, 200 to 300 a month.
German calls open the conversation, email and LinkedIn follow, all under your brand. You approve every list and message before anything goes out.
Interested replies book straight into your calendar, and we host the first ones with you, carrying the German where it helps.
Everything that turns cold German-speaking accounts into booked meetings, run for you every week.
We research and enrich 200 to 300 contacts a month across Germany, Austria and Switzerland, scored against your ideal customer, and re-touch accounts on new triggers as the named list matures.
A native speaker calls the decision-maker, establishes why your product is relevant to their operation, and asks permission to send the details. The email that follows is written in German in your voice and sent from a dedicated domain we register and warm for you, so your main company domain stays clean.
Connection notes and messages drafted in German and sent from your team's own LinkedIn profiles, with the founder as the default sender. We write, you send. Real people, no automation bots.
One-pagers, proof points, and case snippets written in German around your product and dropped into the sequences, so every touch says something concrete. Translated copy reads as translated, so this is written in German rather than converted into it.
We book interested prospects straight into your calendar, then host the first 1:1 meetings together with you, so you learn the German buyer while we carry the intro and the language.
A German-language landing page built for your product and your DACH buyer, the hub your sequences, content, and booking link all point to.
A weekly pipeline dashboard showing contacts reached, replies, and meetings booked, plus a monthly review call to read the numbers and adjust.
Everything in Outbound Core, plus a demand engine for the “interested, not now” pool that Core builds. Worth adding once that pool is big enough to work, usually a few months in.
A live webinar every 6 to 8 weeks where you present and we handle the topic, invitations, registration page, tech, moderation, and follow-up. We moderate in German and carry the Q&A, so your expertise lands even when your German doesn't.
German email nurture sequences and LinkedIn content built around your product that keep not-ready leads warm until their timing changes, so the pipeline you paid to build doesn't leak.
German guides, checklists, and gated assets that pull new DACH prospects into the top of the funnel and give your sequences a reason to reach out.
We run the ICP workshop, size your DACH market, write your German positioning, build the landing page, warm your sending domain, and draft the target list and German sequences for your approval.
Sequences start, first conversations come in, and meetings begin to trickle as the domain and lists mature.
The first jointly-held 1:1s happen, with us on the call to carry the German where it helps, while the weekly dashboard shows pipeline building contact by contact.
We read the numbers together at the monthly review and decide whether to add Demand & Nurture for the interested-but-not-yet pool that Core has built.
That order is deliberate, and it is the part most American outbound gets wrong in Germany. A Vertriebsleiter picks up the phone. The same person deletes an English email from a name he doesn't know without opening it. So we open in German by voice, ask whether we may send the details, and the email follows the moment he says yes. Written material lands on a desk that is already expecting it.
A German call to the decision-maker we researched, naming why your product fits their plant, ending with the ask: may we send you the details by email?
The email they just agreed to, sent the same hour while the call is fresh, in German, from your own domain.
A connection request in German from your team's profile, usually the founder.
Second call for everyone we didn't reach. A production decision-maker is rarely at the desk on the first try, and this touch converts more than any other.
A product-specific proof point for their application, to the contacts who opted in.
A short German message once the connection is accepted.
A case snippet plus a booking link, often built around the service and spare-parts question a German buyer asks early.
A last call to the warm ones who went quiet. In German industry a follow-up call reads as diligence, not pressure.
When a prospect says yes, they book straight into your calendar and we host the 1:1 with you. When they're interested but not ready, they move into the nurture pool, the pipeline that Demand & Nurture is built to work.
Inmotion Europe has run B2B growth marketing for industrial companies for 25 years: positioning, campaigns, and the conversations that come out of them, with German-speaking markets at the core. Two of those manufacturers we took into Europe from zero. The same people who write your strategy make the calls.
Inmotion USA has spent a decade placing European industrial brands into US sales channels: research, positioning, outreach, and the rep and distributor networks behind them. So we have also been the foreign vendor with no name recognition, writing to buyers who already had a supplier they liked. We know which sentence gets a reply and which one gets deleted.
What sits behind the desk
Since 2001
B2B growth marketing for industrial companies in German-speaking markets, run from Austria
25 years
Building European markets for industrial manufacturers, two of them from zero
No handoffs
The people who write your strategy are the people who make the calls, from kickoff to first meeting
Pick the tier that matches where your pipeline is. Pricing in EUR.
EUR 4,500
Setup Sprint · one-time
Weeks 1 to 4. ICP workshop that sizes your DACH market, German positioning, German landing page, sending domain registered and warmed, target list and sequences written and approved. Your outreach is launch-ready by week 5.
EUR 5,000/mo
Outbound Core · 3-month minimum
Full-market research and re-touch across Germany, Austria and Switzerland, German phone outreach with consent-based email follow-up, LinkedIn, German product content, meeting setting with joint first meetings, landing page upkeep, weekly dashboard, and a monthly review call.
EUR 7,500/mo
Demand & Nurture
Everything in Core, plus the German webinar program, nurture engine, and lead magnets that work your not-ready pool.
You approve everything before it goes out, and the full pipeline sits in a live dashboard you can read any day of the week. The 3-month minimum on Core is there because cold outreach needs a warmed domain and a few sequence cycles to show what it's worth, and one month can't do that. There's no money-back promise attached to it. We also take on a limited number of engagements at a time, because the same people who write the strategy make the calls.
Yes, written and spoken, by people who grew up with the language. This is the single biggest reason English-language outreach into Germany fails. A Vertriebsleiter at a 40-person Fachhändler will simply not answer an English cold email, and a translated one reads as translated within a sentence. Everything we send on your behalf is written in German from scratch: the sequences, the one-pagers, the landing page, and every reply we handle for you.
Yours. Emails come from a dedicated sending domain on your brand, and LinkedIn messages go from your team's own profiles, with the founder as the default sender. We write the German, you press send. Inmotion first appears at the first meeting. To the prospect it's your company reaching out, because it is.
Outreach goes live in week 5, once the 4-week setup sprint has warmed your domain and built your lists. First replies and conversations come in during month 1, and meetings start flowing through month 2 as the sequences mature. German-speaking buyers take longer to commit than American ones and then stay far longer, which cuts both ways.
No entity. You can run German-language outreach and book meetings without a European company, and plenty of manufacturers sell into Europe long before they set one up. CE is a different matter. A serious buyer asks on the first call whether your machine carries CE conformity and whether the documentation exists in German, because conformity and product liability obligations land on them the moment it sits on their floor. We flag what your category requires during the sprint and point you at a notified body if you need one. We don't perform conformity assessment ourselves.
Outbound Core books meetings from cold outreach. Demand & Nurture adds German webinars, nurture sequences, and lead magnets to work the “interested, not now” pool that Core builds. Start on Core. Add Demand & Nurture once that pool is big enough to be worth working, which usually takes a few months.
Then we point the same machine at partners. Our DACH Channel Partner Search finds agents and distributors across Germany, Austria and Switzerland and works every candidate through to a signed agreement. Some clients prove German demand with direct outreach first, then build the channel on top of it. Others sell direct for the long haul. You pick the route, and you can switch.
Most niche German-speaking markets are finite, a few hundred to a couple thousand real buyers, and we size yours in the sprint so we both know the ceiling going in. We work the named accounts, then keep producing four ways. We nurture the “interested, not now” majority until their timing turns. We re-touch accounts on new triggers, a fresh case study, a new product, a change on their side. We widen the ICP into adjacent segments, into Austria and Switzerland as separate commercial questions, and into new buyer roles. And once direct demand is proven, DACH channel partners can extend your reach into the long tail. Direct outreach is front-loaded by design, and the retainer's long-term value is the cultivation that keeps a finite market producing.
A German sales person costs six figures a year once you add employer contributions and the company car everyone in the role expects, plus months of hiring, a ramp, and statutory notice periods if it doesn't work out. We give you that same function (research, German outreach, booked meetings) on a monthly retainer, live in weeks, at a fraction of the cost. We need about 3 to 4 hours a week from you: approving the reply drafts we send over, batch-sending the queued LinkedIn messages from your profile (roughly 15 minutes a day), and, on Demand & Nurture, presenting the webinar. Many clients run us first, then hand the warm machine to the rep they eventually hire.
It's yours. The domain, the lists, the German sequences, the landing page, and every contact and conversation live in your systems. Stop the retainer and you keep the machine. Hand it to your first European hire and they inherit a warm pipeline instead of a blank CRM.
A specialist maps your DACH outreach plan on a short call, and brings 10 researched German-speaking target accounts plus a sample outreach email written in German for your product. You see the machine before you buy it.
First meetings in weeks. Outreach is live by week 5, and meetings flow through month 2.
Every word in German. Sequences, content, and every reply, written by native speakers, so nothing reads as translated.
We run it, you approve it. Every list and every sequence gets your sign-off before a single message sends.
Phone first, then email. A German call opens the conversation, and the details follow the same hour to the ones who ask for them.
We built the European market for industrial manufacturers. Two industrial technology companies whose European go-to-market we ran from zero, plus 25 years of the same work for B2B clients across Europe.
No pitch-deck marathon. A working session on the German-speaking market, your ideal customer, and whether this is the right route for you.
Thanks, we'll be in touch within one business day.
We'll confirm a time for your DACH strategy call and come prepared with a few researched German-speaking accounts for your product. Talk soon.
Prefer to talk now? → +43 664 2600 910 · office@inmotion.global